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Perry Casciato was named Programming Director for the CBS duopoly stations in Philadelphia -- CBS 3 (KYW-TV) and The CW Philly 57 (WPSG-TV) in June, 2003.
Since joining CBS, Casciato has helped enhance the stations’ range of on-air projects including telecasts of the Philadelphia St. Patrick’s Day Parade; Philadelphia’s New Year’s Eve Fireworks display; The Philadelphia Orchestra’s Martin Luther King Jr. Concert; the city’s celebration of the Ben Franklin Tercentenary; fundraising efforts for the Alex Scott Foundation; and the introduction of the station’s Kidcasters campaign.
Casciato came to the CBS stations from WPVI-TV, the ABC station in Philadelphia, where he had been an Account Executive overseeing client marketing campaigns since 1999. Previously, Casciato was Division Manager at 20th Television; the programming syndication arm of 20th Century FOX, and was an Associate Director at the ABC Television Network, supervising affiliate relations for the Northeast. He began his career as a Research Analyst at TeleRep Inc in New York City in 1989.