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RESEARCH IN MARKETING AND THEORY

Moira Baylson

MS arts administration

Moira Baylson

For the last eight years, Moira has served at the nexus of economic development and the arts where she has advised the City of Philadelphia on arts policy and major initiatives to support and promote the arts. She has assisted hundreds of organizations with grants, technical assistance and programming support. In 2009, she was appointed as Deputy Cultural Officer for the Office of Arts, Culture and the Creative Economy (www.creativephl.org) where she leads strategic planning, policy, research and creative economy efforts. In her prior role as Manager, Cultural Development at the City’s Commerce Department she designed and implemented an $80M capital grant program for arts and culture. Moira has directed multiple research projects and publications including the City's Creative Vitality in Philadelphia reports and is currently leading the City’s efforts to develop an arts database mapping tool. Culture Blocks (www.cultureblocks.com) will help funders, government, planners, artists and the public at large, understand the impact of the arts on neighborhoods in Philadelphia, and how that analysis can drive future investment decisions. Prior to her role at the City, Moira worked for several nonprofit arts organizations and in the publishing field. Moira has a BS in Communication from Cornell University and a MS in Arts Administration from Drexel University. As a student at Drexel, Moira received the Best Research Thesis Award for “Examining the Gap Between Marketing Theory and Practice in Museums,” which she also presented at the American Association of Museums Conference. Additionally, Moira spearheaded the first Arts Administration Art Auction as AAGA Treasurer and was one of two students to receive the inaugural Drexel University Outstanding Masters Student Award.

Thesis
Examining the Gap Between Marketing Theory and Practice in Museums