SALES AND MARKETING RESEARCH: AN ALUMNI STORY
Eric Yarsinsky
MS television management ’11
Eric Yarsinsky graduated from Drexel University in 2011 with a Masters in Television Management. He received his Bachelor of Science degree in Accounting with a minor in Management Information Systems from the University of Delaware in 2008.
While at Drexel, Eric participated in two internships at local Philadelphia television stations. The first was in the Finance Department at Fox 29 where he prepared the station's internal audit and test of internal controls in accordance with Sarbanes-Oxley. The second internship was in the Programming and Research Departments at CBS 3/CW Philly where he created ratings/share reports for various programs and time periods.
Currently, Eric works in Sales and Marketing Research for NBC Sports at 30 Rockefeller Plaza in New York City. He is responsible for evaluating and reporting on program/network performance and other market research.
Thesis
"Interactive Advertising for Local News Broadcasts: An Exploration of Potential" (2011)