Founder and Principal
Dr. Suj Chandrasekhar is founder and a principal at Strategic Insights, a business strategy and consulting firm. Strategic Insights specializes in marketing, sales and new product development strategies. She helps organizations implement marketing and sales integration concepts and frameworks in a practical manner and works with corporations to optimize investment in sales, marketing and new product development. She is a frequent speaker at company and industry events.
Suj is co-author of the Harvard Business Review classic Ending the War between Sales and Marketing with Philip and Neil Rackham. Her work and research with Phil Kotler and Rob Walcott on marketing and product development has been featured in the Wall Street Journal and the Massachusetts Institute of Technology Sloan Review. She is currently working on a global research project on value management in marketing, sales and new product development.
She is a contributing author to the book India's Global Powerhouses (Harvard Business Publishing, 2009).