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Graphic Identity Program

A memorable and effective identity takes years to build, but it can quickly erode through a failure to protect and accurately implement the elements that define it.

The Graphic Identity Program will provide you with the basic guidelines for Drexel University's Graphic Identity Program, including how to use the new primary logotypes. The elements outlined in this guide highlight the key graphic tools available to represent and express Drexel's unified image to the world. Used with care and imagination, these new tools will ensure that the University's image will retain its impact and consistency for years to come.

The key to this graphic identity program is the system of wordmark and contrasting color. In order to maintain consistency throughout the system, the new graphic identity program prohibits the use of any additional iconography, marks or artwork outside of the approved university dragon icon. 

Click here to view a PDF of the Graphic Identity Program.