For a better experience, click the Compatibility Mode icon above to turn off Compatibility Mode, which is only for viewing older websites.

NeuroBusiness Initiative at Drexel LeBow

Proposals on Human Judgment and Decision Making

The mission of the NeuroBusiness Initiative at Drexel LeBow, a collaboration among LeBow College of Business, the Department of Psychology and the School of Biomedical Engineering, Science and Health Systems, is to stimulate applied neuroscientific research in business related disciplines (finance, accounting, economics, management, marketing, and information systems). Drexel University is soliciting novel, multi-disciplinary, and collaborative research proposals that apply neuroscience to understanding human judgment and decision making processes, and will lead to applications for funding from external sources (including corporations). This initiative is seeded by the Agrali Family's generous gift for the study of neuro-business and the donation of an fNIR system by the Drexel start-up fNIR Devices LLC. Through an initial meeting and a competitive 3-stage process, three multidisciplinary faculty-student-staff led teams will receive support to develop preliminary results that lead to larger sponsored project programs.

•          A kick-off informational meeting will be held on Monday, May 19th, 2014 from 10:00 a.m–12:00p.m in Gerri C. LeBow Hall, where faculty interested in participating in the initiative can meet with colleagues to discuss potential projects and get their questions about the initiative answered. Please register for this meeting by May 9th, 2014 via, as space may be limited.

•          Stage 1: Multidisciplinary teams are invited to submit one-page Letters of Intent that describe their interests and objectives in participating in this competition. The Letters of Intent will articulate the proposed research including the need for contribution from multiple disciplines. Letters of Intent are due by 5:00p.m. EST May 27th 2014.

•          Stage 2: By June 9th, 2014 up to six teams will be selected from the Stage 1 Letters of Intent and will be invited to submit 2 page proposals, with budgets of $3,000-$5,000 described on a third separate page. Faculty salary and indirect costs (organizational or institutional overhead) will not be supported and should not be included.  These proposals are due by 5p.m. EST June 20th, 2014.

•          Stage 3: Awards announced by June 30th, 2014. Following a merit review process, up to three promising proposals will be selected to receive:

o          Funding between $3,000-$5,000 per project (awards will vary by project needs)

o          Use of the facilities at LeBow, Psychology and CONQUER at Biomed, for project work (as appropriate)

We expect that successful teams will be multidisciplinary and will represent multiple departments, colleges and schools. Teams must include faculty representatives from at lease one of the three sponsoring units (LeBow, Psychology or Biomed), and may include additional faculty, graduate and/or undergraduate students, postdoctoral fellows, and/or Drexel staff. The participation of individuals from other institutions of higher education is permitted, though these individuals may not serve as principal investigators.

Submissions must propose a new collaboration (single investigator proposals and those currently supported by external funding or through other programs at Drexel are not eligible) and must clearly articulate the need for contribution from multiple disciplines. Submissions will be reviewed by a panel of faculty from LeBow, Psychology and Biomed who will assess the merits of the proposals. Each project should be proposed within the context of a business discipline (finance, accounting, economics, management, marketing, and information systems) where neuroscience will be used to examine human judgment and decision making within that discipline. Evaluation of each proposal will be on the basis of scientific merit, impact on the field of judgment and decision making, potential for obtaining funding from external agencies, and qualifications and experience of investigators.

We greatly appreciate your interest and participation in this new model of cross-disciplinary engagement. This initiative reinforces Drexel’s commitment to explore and invest in this creative approach to stimulate cross-disciplinary research and innovation, one of the hallmarks of our great University.

Please email questions to

You may also address your questions to the Neurobusiness Initiative at Drexel LeBow team: