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Drexel Students to Host Event with Music and Prizes Introducing 2008 Subaru Cars as Part of a Real-World Marketing Challenge

Drexel Students to Host Event with Music and Prizes Introducing 2008 Subaru Cars as Part of a Real-World Marketing Challenge

PHILADELPHIA, November 27, 2007

What/Who: Students in Drexel’s LeBow College of Business will host a LOVE-Park themed event on campus featuring food, prizes and the new 2008 Subaru line of cars. The students are working as consultants for Subaru as part of a real-world marketing class. The goal of the class is to launch a successful marketing campaign to introduce Drexel students to the 2008 Subaru cars. Utilizing a $3,000 budget from Subaru of America, Inc. students have established the Six Star Associates firm and are competing against seven universities nationwide. The two top universities will present their campaign to Subaru of America, Inc. representatives at the company’s headquarters in Cherry Hill, N.J. for prize money. Visuals:  Large screen displaying student-developed Subaru commercials and films.  Students raffling prizes including two iPods and gifts cards to local establishments.  Lots of candy hearts and chocolates, and free food.  Students checking out the latest Subaru cars. When: Wednesday, November 28, 2007, from noon to 3 p.m. Where: In front of the Daskalakis Athletic Center, 33rd and Market Streets. ### News Media Contacts: Jessica Lui, Six Star Associates, 215-873-9097 (on site) Niki Gianakaris, Assistant Director, Drexel News Bureau 215-895-6741, 215-778-7752 (cell) or ngianakaris@drexel.edu