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Faculty Experts

Daniel Korschun, LeBow College of Business

Daniel Korschun, PhD

Associate Professor, Marketing

LeBow College of Business

Contact:

daniel.e.korschun@drexel.edu

215.895.1998

Daniel Korschun is an associate professor of Marketing at Drexel University’s LeBow College of Business and a fellow of both the Center for Corporate Reputation Management and the Center for Corporate Governance at LeBow.

His areas of expertise include brand and corporate reputation management, corporate social responsibility, internal marketing, marketing strategy, relationship marketing and country reputation. 

Korschun’s work appears in the Journal of Marketing, MIT-Sloan Management Review, Journal of the Academy of Marketing Science, Journal of Public Policy & Marketing, Journal of Business Research, and the Journal of Business Ethics. He is co-author of the book Leveraging Corporate Responsibility: The Stakeholder Route to Business and Social Value (Cambridge University Press).

He works with companies to develop innovative CSR practices that generate value for both the company and society.

More information about Korschun

For media inquiries, contact Niki Gianakaris at ngianakaris@drexel.edu, 215.895.6741 (office) or 215.778.7752 (cell)

In the News

  • America's Worsening Global Reputation Could Put Billions in US Exports at Risk

    Daniel Korschun, PhD, an associate professor in the LeBow College of Business, along with Bryan V. Dimitrova, a clinical professor in LeBow, and Yolo V. Yotov, an associate professor in LeBow, co-authored a May 24 opinion piece in The Conversation about how Donald Trump's presidency has affected the United States' global reputation. The piece was picked up by a number of news outlets across the country, including the Arizona Daily Star, the Times-Courier (Decatur, Illinois), the Albany Democrat-Herald, the Lincoln Journal Star (Nebraska), the Times & Democrat (Columbia, South Carolina), the Montana Standard (Butte, Montana) and the Sioux City Journal (Iowa).

  • Outdoor Gear Companies Take on Trump

    Daniel Korschun, PhD, an associate professor in the LeBow College of Business, was quoted in a May 9 The Hill story about outdoor gear companies, such as The North face, Patagonia and REI, taking on President Trump for trying to roll back former President Obama’s actions on protecting public land and fighting climate change.

  • Trump Team Talked to Oracle’s Safra Catz About an Administration Post

    Daniel Korschun, PhD, an associate professor in the LeBow College of Business, was quoted in an April 12 Bloomberg story about Oracle CEO Safra Catz and her relationship with the White House. The story was picked up by multiple news outlets.

  • Pushing a Social Cause is The Hot New Advertising Trend

    A March 31 Huffington Post column mentioned a study by Daniel Korschun, PhD, an assistant professor in LeBow College of Business, about the cost companies incur when their behavior and brand don't match. 

  • La Pression Monte sur Uber

    Daniel Korschun, PhD, an associate professor in the LeBow College of Business, was quoted in an Associated Press story about the impact that the release of footage of an argument between Uber CEO Travis Kalanick and an Uber driver will have on ridership and driver loyalty. The story was picked up internationally March 7 by Le Figaro (France), the Republica (Nepal) and El Financiero (Costa Rica) among other outlets.

  • After Argument with Driver, Uber CEO Promises to 'Grow Up'

    Daniel Korschun, PhD, an associate professor in the LeBow College of Business, was quoted in a March 1 Associated Press story about the impact that the release of footage of an argument between Uber CEO Travis Kalanick and an Uber driver will have on ridership and driver loyalty. The story was picked up by ABC News.


  • Drivers Rebel Against Uber's Price-Cutting Quest for Growth

    Daniel Korschun, PhD, an associate professor in the LeBow College of Business, was quoted in a March 1 Associated Press story about the impact the release of footage of an argument between Uber CEO Travis Kalanick and an Uber driver will have on ridership and driver loyalty. The story has been picked up by various media outlets nationwide including the San Francisco Chronicle, the Reading Eagle and the Houston Chronicle.

  • Column: Should Companies Stay Politically Neutral?

    PBS Newshour, Fast Company and Smart Company (Australia) are among the media outlets that picked up on Feb. 8 an opinion piece authored by Daniel Korschun, PhD, associate professor in the LeBow College of Business, for The Conversation about his research on the political stand of companies in the political divide.

  • Relationship Between Trump, Corporate America Shifting

    Daniel Korschun, PhD, an associate professor in the LeBow College of Business, was quoted in a Feb. 6 WJLA-TV (ABC-Washington, D.C.) online story that was picked up by various broadcast media websites about the political messages in this year's Super Bowl ads. On Feb. 7, Salon and numerous media sites also continued to pick up Korschun's opinion piece, that originally appeared in The Conversation, about his research on the political stand of companies in the political divide.

  • Staying Politically Neutral is More Dangerous for Companies Than You Think

    Daniel Korschun, PhD, an associate professor at the LeBow College of Business, authored an opinion piece that was published Feb. 5 on The Conversation website about his research on the political stand of companies in the political divide. The piece was picked up by numerous media.

  • Toxic Takeover Syndrome — What Happens When You Bid $65B for Monsanto, One of the Most Hated Companies in the World

    Daniel Korschun, PhD, an associate professor in the LeBow College of Business, was quoted in a Sept. 7 Salon story about Bayer bidding to take over Monsanto, one of the most hated companies in the world.

  • Corporations and Politics: Shunning the Middle Road to Go Left or Right

    An opinion piece by Daniel Korschun, as associate professor in the LeBow College of Business and a research fellow of the LeBow Institute for Strategic Leadership, about corporations and politics was published July 7 by Knowledge@Wharton.

  • After 8 Months, Blue Bell Returns to Corpus Christi

    Daniel Korschun, PhD, an associate professor in the LeBow College of Business, was quoted in the Corpus Christi Caller Times on Dec. 13 in a story about a Blue Bell ice cream recall.

  • Philly Retailer Smashes Kickstarter Goal With Bison Jacket

    Daniel Korschun, PhD, an associate professor in the LeBow College of Business, was quoted in an Oct. 21 Philadelphia Business Journal article about a recent Kickstarter campaign by United by Blue.

  • Social Responsibility That Rubs Right Off

    Daniel Korschun, PhD, an associate professor in the LeBow College of Business, was quoted in an Oct. 17 New York Times article about social responsibility and the recent Volkswagen emissions scandal.

  • Market Basket Saga Catches Oxford University’s Attention

    Daniel Korschun, PhD, an associate professor in the LeBow College of Business, was mentioned in a Boston Globe article on Sept. 16 about an event he moderated on the Market Basket controversy.

  • Market Basket Is Back To Business As Usual, But With New Bills To Pay

    Daniel Korschun, PhD, an associate professor in the LeBow College of Business, was interviewed on WBUR on Aug. 27 about his book about the Market Basket controversy.

  • New Market Basket Book Slips Business Lessons Into a Beach Read

    Daniel Korschun, PhD, an associate professor in the LeBow College of Business, was mentioned in an Aug. 22 Boston Globe story about his book about the Market Basket controversy.

  • Concert to Raise Funds to Soundproof the Somerville Armory

    Daniel Korschun, PhD, an associate professor in the LeBow College of Business, was mentioned in an Aug. 20 Boston Globe story about his book about the Market Basket controversy.

  • Conventional Wisdom Upended: ‘We Are Market Basket’

    Daniel Korschun, PhD, an associate professor in the LeBow College of Business, was mentioned in an Aug. 15 Boston Globe story looking back at his decision to co-write a book about the Market Basket controversy.

  • New England Literary News

    Daniel Korschun, PhD, an associate professor in the LeBow College of Business, was mentioned in an Aug. 8 Boston Globe article about New England literary news, for his book looking back at the Market Basket controversy.

  • A Year Later, Market Basket on Upsurge

    Norman Stein, JD, a professor in the Kline School of Law, was quoted in a July 14 Business Insider post about a move by the Treasury Department and the IRS to stop companies from paying lump-sum buyouts of retiree pension plans.

  • We Are Market Basket: The Story of the Unlikely Grassroots Movement that Saved a Beloved Business

    Publisher’s Weekly posted a review on July 9 of the new book by Daniel Korschun, PhD, an associate professor in the LeBow College of Business, on Market Basket, the supermarket chain where employees won their case to bring back ousted CEO Arthur T. Demoulas.

  • One Year After Walkout, Market Basket is Thriving

    Daniel Korschun, PhD, an assistant professor and fellow at the Center for Corporate Reputation Management and the Center for Corporate Governance in the LeBow College of Business, was quoted in a June 27 Boston Globe story about the aftermath of the Market Basket scandal.

  • For Blue Bell, a Drastic Move to Recall Ice Cream as Listeria Findings Rose

    Daniel Korschun, PhD, assistant professor and fellow at the Center for Corporate Reputation Management at the LeBow College of Business, was quoted in an April 21 New York Times article about the recall of Blue Bell ice cream products after a listeria contamination.

  • Philly Roots Helping Brands Grow All Over

    Daniel Korschun, PhD, assistant professor and fellow at the Center for Corporate Reputation Management at the LeBow College of Business, was quoted in an April 17 Philadelphia Business Journal article about the Philadelphia brand.

  • Local Brands May Need to Compromise “Philly” Identity for Expansion, Says Expert

    Daniel Korschun, PhD, an assistant professor and fellow at the Center for Corporate Reputation Management and the Center for Corporate Governance in the LeBow College of Business, was quoted in an April 8 Philadelphia Business Journal article about local brands keeping their “Philly” identity while expanding.

  • Has the Air Been Taken Out of the Patriots’ Brand?

    Daniel Korschun, PhD, an assistant professor and fellow at the Center for Corporate Reputation Management and the Center for Corporate Governance in the LeBow College of Business, was quoted in a Jan. 22 Boston Globe article about the effect of “Deflategate” on the New England Patriots’ brand.

  • Curiosity leads shoppers to Market Basket

    Daniel Korschun, PhD, an assistant professor in the LeBow College of Business, was quoted in a Sept. 4 Boston Globe article about Market Basket employees winning their case to bring back ousted CEO Arthur T. Demoulas.

  • Loyalty, love and labor come together to save Market Basket

    Daniel Korschun, PhD, an assistant professor in the LeBow College of Business, was quoted in the Eagle-Tribune on Aug. 31 about Market Basket employees winning their case to bring back ousted CEO Arthur T. Demo

  • Market Basket employees fought for weeks to bring back their former chief. They won.

    Daniel Korschun, PhD, an assistant professor at the LeBow College of Business, was quoted in a story on the Washington Post’s “On Leadership” blog on Aug. 28 about Market Basket employees winning their case to bring back ousted CEO Arthur T. Demoulas. He also was quoted in a Boston Globe article on this topic on Aug. 28.

  • Market Basket workers, customers rally around beloved CEO after firing

    Daniel Korschun, PhD, an assistant professor at the LeBow College of Business, was quoted in an Aug. 14 Los Angeles Times article about the Market Basket employees protesting for the return of ousted CEO Arthur T. Demoulas.

  • Who owns Market Basket, really?

    Daniel Korschun, PhD, an assistant professor at the LeBow College of Business, published an opinion piece in The Washington Post on Aug. 13 about the Market Basket employees protesting for the return of ousted CEO Arthur T. Demoulas

  • Meet America’s Most Beloved CEO—Too Bad He Just Got Fired

    Daniel Korschun, PhD, an assistant professor in the LeBow College of Business, was quoted in a July 23 Time article and a July 24 Lowell Sun article about Market Basket’s business crisis.

  • Market Basket's Manager Out to Lunch

    Daniel Korschun, PhD, an assistant professor of marketing in the LeBow College of Business, was interviewed on Boston’s WRKO-AM on July 22 about Market Basket’s business crisis.

  • An ousted CEO so popular employees are protesting to get his job back

    Daniel Korschun, PhD, an assistant professor in the LeBow College of Business, was quoted in a July 22 Washington Post blog post about Market Basket’s business crisis.

  • Market Basket management paying for missteps in standoff

    Daniel Korschun, PhD, an assistant professor in the LeBow College of Business, was quoted in a July 21 Boston Globe article about Market Basket’s business crisis.

  • UPDATE: Comcast agent 'did a lot of what we trained and paid him to do'

    Daniel Korschun, PhD, an assistant professor in the LeBow College of Business, was quoted in a July 16 Philadelphia Inquirer article about Comcast’s apology after a leaked public customer-service call.

  • 'Not all about the bloody return': how social programs affect employees

    A study by Daniel Korschun, PhD, an assistant professor in the LeBow College of Business, about the effect of corporate social responsibility programs on employee satisfaction, was featured in The Guardian on June 24.

  • CSR Encourages Better Customer Service

    Daniel Korschun, PhD, an assistant professor in the LeBow College of Business, was featured in Human Resource Executive magazine on June 4 for his research on corporate social responsibility and how it leads to better customer service.

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    Experts: CEO of GE Justified in Cautioning Against U.S. Protectionism

    General Electric CEO Jeff Immelt recently said “protectionism makes the U.S. look weak not strong,” in a speech recently delivered at Georgetown University, openly disagreeing with many of President Donald Trump’s policies. He continued to say that while the systems of free trade didn’t work well enough for all in the United States, withdrawing from trade deals isn’t the answer.

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    Trump Order Puts Lyft and Uber at Odds Professors Weigh In on What’s at Stake for Brands

    A poll asked a panel of business school professors to grade Lyft and Uber, app-based, ride-hailing services, on their reactions to Donald Trump’s executive order barring visitors and refugees from seven predominantly Muslim countries to the United States. Lyft was quick to oppose the ban and donated $1 million to the American Civil Liberties Union (ACLU) while Uber was more equivocal and continued to operate despite the publicized Taxi walkout.

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    Panel of Professors Gives UBER a Grade of ‘C’ for ‘Self-Serving’ Endorsement of Nevada Assemblyman

    Drexel University’s Institute for Strategic Leadership in partnership with the American Marketing Association administered a Real Time Expert Poll © asking a panel of business school professors to grade Uber on its first ever endorsement of a political candidate. The panel gave Uber a “C” for its move to support the re-election of republican candidate Derek Armstrong with a mailer and an email campaign encouraging voters to “Uber” to polls and cast their vote for him. Armstrong has recently been under attack by the Nevada State Democratic Party, which claims that he does not support sufficient criminal background checks for Uber drivers.

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    Panel of Business Professors Gives Goldman Sachs a Grade of ‘C-’ for New Campaign Contribution Policies

    A Drexel University poll asked a panel of business school professors to grade Goldman Sachs on new rules that effectively ban the firm’s partners from contributing to certain political campaigns, including the Trump-Pence ticket. Overall, the panel, involving experts from 39 world-renowned universities, gave Goldman Sachs a “C-” for how it is handling this political issue.

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    Drexel Experts Available to Comment on Democratic National Convention

    As Philadelphia prepares to host what is likely to be one of the largest and most historically significant Democratic National Conventions, Drexel experts are available to comment on issues ranging from the logistics of putting together the massive gathering and its historical significance, as well as addressing the biggest political issues that will face presumptive nominee Hillary Clinton.

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    New Book Shares Business Lessons Learned From Market Basket Dispute

    One year after the unprecedented protest that gained national attention and nearly shut down a $4 billion supermarket chain, a Drexel professor has co-authored a book about what happened at Market Basket, and why it is important.

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    New Study Reveals Corporate Social Responsibility Can Lead to Better Customer Service

    Currently accepted wisdom in the corporate world is that in order to motivate frontline employees who serve customers, corporations need to increase their salary, make them feel more positive about the company or give them more explicit instructions on how to interact with customers. But a new Drexel study examines how frontline employees respond to corporate social responsibility activities such as charitable giving, environmental programs and ethical practices.