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Business & Entrepreneurship

Photo of a person searching on Google

What Do Google Search Queries Reveal About Brand Attitudes?

It has been widely thought that brand search volume — the counts of queries that a search engine receives from users that include specific brand names, like “iPhone” — can predict sales for that brand. Google makes this information available to marketers for free through Google Trends, an application that allows anyone to see how frequently popular brand names are searched, and it has become a valuable tool for marketers. But new research from Drexel University, Brigham Young University and Google shows there is a lot more to consider when looking at the large number of queries that include brand names.

Dan M. Filler, Kline Law Dean

Drexel Names Daniel M. Filler Dean of Thomas R. Kline School of Law
 

Drexel University has named Daniel M. Filler, JD, dean of the Thomas R. Kline School of Law. A highly accomplished legal scholar, practitioner and academic, Filler will ensure Kline Law’s position as a national leader in training law students to be resourceful advocates, while expanding the reach of its programs to attorneys and legal scholars around the world.

Nicole Deroux, a junior marketing major in the LeBow College of Business, appears in a finished ad in the "Ambition Can't Wait" campaign.

‘Ambition Can’t Wait’ at Drexel

A new advertising campaign will run throughout the region and across the country to highlight the best of what Drexel’s experience-based learning can offer to students excited to make a difference in their field.
vote button

Panel of Professors Gives UBER a Grade of ‘C’ for ‘Self-Serving’ Endorsement of Nevada Assemblyman

Drexel University’s Institute for Strategic Leadership in partnership with the American Marketing Association administered a Real Time Expert Poll © asking a panel of business school professors to grade Uber on its first ever endorsement of a political candidate. The panel gave Uber a “C” for its move to support the re-election of republican candidate Derek Armstrong with a mailer and an email campaign encouraging voters to “Uber” to polls and cast their vote for him. Armstrong has recently been under attack by the Nevada State Democratic Party, which claims that he does not support sufficient criminal background checks for Uber drivers.

School of Law

Drexel University’s Master of Legal Studies Online Program Receives Accreditation from CCB 
 

Drexel’s Thomas R. Kline School of Law is now one of only 12 institutions nationwide to receive accreditation from the Compliance Certification Board (CCB) for its Master of Legal Studies (MLS) and certificate programs, all of which can be completed entirely online. 

Coding

Goodwin College Adds Coding and Web Development Academy to Continuing Education Offerings

Stand out in the ever-changing work landscape with practical web development experience from Drexel University’s Scale Academy. Scale, a new coding and web development offering within the Goodwin College of Professional Studies – will arm students with the knowledge needed to expand their expertise in web development.

 
pin for clinton and trump

Panel of Business Professors Gives Goldman Sachs a Grade of ‘C-’ for New Campaign Contribution Policies

A Drexel University poll asked a panel of business school professors to grade Goldman Sachs on new rules that effectively ban the firm’s partners from contributing to certain political campaigns, including the Trump-Pence ticket. Overall, the panel, involving experts from 39 world-renowned universities, gave Goldman Sachs a “C-” for how it is handling this political issue.

School of Law

Drexel’s Thomas R. Kline School of Law Celebrates Milestone 10th Anniversary
 

The Thomas R. Kline School of Law welcomed its 10th class in August, marking a milestone anniversary that will be observed throughout the 2016-17 academic year at Drexel University. 

40 under 40 promo for class of 2017

Drexel Magazine's 40 Under 40: Be a Part of the Fifth Annual Class of Honorees

Now through Sept. 2, 2016, Drexel Magazine is accepting nominations for the fifth annual 40 Under 40.
The Top 100 list of worldwide universities granted patents released by The National Academy of Inventors and Intellectual Property Owners Association.

Drexel in the Top 50 of Worldwide List for Patents

Drexel was named 49th on a list of worldwide universities granted patents released by The National Academy of Inventors and Intellectual Property Owners Association, placing amidst some of the biggest names in innovation.
The conference room at Drucker & Scaccetti's Center City office features a painting of Drexel's campus. Employees of all levels, including interns, are Drexel Dragons.

Who’s Hiring? Drucker & Scaccetti

Philadelphia accounting firm Drucker & Scaccetti hires Drexel co-ops on a special winter/spring co-op cycle, rewarding them handsomely with hands-on intensive experience and a generous salary. Another benefit: lots of free catered meals during tax season.

touch sensitive fabric

Drexel Brings National Network for Advanced Functional Fabrics Manufacturing to Philadelphia

The U.S. Department of Defense has tapped Drexel University as a key leader in the creation of a $75 million national research institute that will support American textile manufacturers in bringing sophisticated new materials and textiles to the marketplace. The institute, called Advanced Functional Fabrics of America, will be a national manufacturing resource center for industry and government to draw on academic expertise in new fibers and textiles. The result will be fabrics engineered to see, hear, sense and communicate; serving an array of industries including aerospace, apparel, architecture and health.