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It has been widely thought that brand search volume — the counts of queries that a search engine receives from users that include specific brand names, like “iPhone” — can predict sales for that brand. Google makes this information available to marketers for free through Google Trends, an application that allows anyone to see how frequently popular brand names are searched, and it has become a valuable tool for marketers. But new research from Drexel University, Brigham Young University and Google shows there is a lot more to consider when looking at the large number of queries that include brand names.
Drexel University has named Daniel M. Filler, JD, dean of the Thomas R. Kline School of Law. A highly accomplished legal scholar, practitioner and academic, Filler will ensure Kline Law’s position as a national leader in training law students to be resourceful advocates, while expanding the reach of its programs to attorneys and legal scholars around the world.
Drexel University’s Institute for Strategic Leadership in partnership with the American Marketing Association administered a Real Time Expert Poll © asking a panel of business school professors to grade Uber on its first ever endorsement of a political candidate. The panel gave Uber a “C” for its move to support the re-election of republican candidate Derek Armstrong with a mailer and an email campaign encouraging voters to “Uber” to polls and cast their vote for him. Armstrong has recently been under attack by the Nevada State Democratic Party, which claims that he does not support sufficient criminal background checks for Uber drivers.
Drexel’s Thomas R. Kline School of Law is now one of only 12 institutions nationwide to receive accreditation from the Compliance Certification Board (CCB) for its Master of Legal Studies (MLS) and certificate programs, all of which can be completed entirely online.
A Drexel University poll asked a panel of business school professors to grade Goldman Sachs on new rules that effectively ban the firm’s partners from contributing to certain political campaigns, including the Trump-Pence ticket. Overall, the panel, involving experts from 39 world-renowned universities, gave Goldman Sachs a “C-” for how it is handling this political issue.
The Thomas R. Kline School of Law welcomed its 10th class in August, marking a milestone anniversary that will be observed throughout the 2016-17 academic year at Drexel University.
Philadelphia accounting firm Drucker & Scaccetti hires Drexel co-ops on a special winter/spring co-op cycle, rewarding them handsomely with hands-on intensive experience and a generous salary. Another benefit: lots of free catered meals during tax season.
Drexel Brings National Network for Advanced Functional Fabrics Manufacturing to Philadelphia
The U.S. Department of Defense has tapped Drexel University as a key leader in the creation of a $75 million national research institute that will support American textile manufacturers in bringing sophisticated new materials and textiles to the marketplace. The institute, called Advanced Functional Fabrics of America, will be a national manufacturing resource center for industry and government to draw on academic expertise in new fibers and textiles. The result will be fabrics engineered to see, hear, sense and communicate; serving an array of industries including aerospace, apparel, architecture and health.