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Drexel Teams up with Sony for Digital Media Academy Program

April 26, 2012

Sony Electronics is teaming up with higher education institutions in a new program called Sony Digital Media Academy – collaboration between Sony and academic institutions to foster and fuel innovative approaches and facilitate new expressive applications of digital media technologies.

Drexel University’s Antoinette Westphal College of Media Arts & Design has been named a founding partner in the program and will develop a sustainable paperless studio.  In an architecture studio, students use over 13,000 square-feet of paper to print their design schemes each year, not including the use of toner, ink and cartridges. The sustainable, paperless design studio allows Drexel students to be at the forefront of architectural design presentation.  The Sony FWD S47H1 presentation environment will allow instructors and students to seamlessly integrate audio, 2d, 3d, and animated imagery into fluid presentations. Initial projects are primarily supported by Sony consumer electronics, and areas of research include high-definition mobile media production, innovative digital media processes, 3d cinema and augmented reality.

"We're honored to be named by Sony a Digital Media Academy," said Allen Sabinson, dean of the Antoinette Westphal College of Media Arts & Design. "Sony is a longstanding innovator in technology and digital media and we believe Drexel's comprehensive approach to media industries and to addressing societal problems provides many unique partnership opportunities in the future.  We look forward to a growing relationship between Sony, a technology giant, and Drexel, a great university in research and content creation."



“The program is designed to expose students to the latest Sony technologies and equipment, building on mutually beneficial goals, in order to help education to stay ahead of the curve and evolve with the ever-changing landscape of technologies,” said Steve Zimmer, business development manager at Sony Electronics. “There is a shared commitment and investment with the schools and we will help facilitate the development of production, research and curriculum with new Sony products.”

Nine institutions have signed up to participate in the kick-off of the program, including:

  • American University, School of Communication - Washington, D.C.
  • Drexel University, Antoinette Westphal College of Media Arts & Design – Philadelphia       
  • New York University, Tisch School of the Arts - New York
  • School of the Art Institute of Chicago, Chicago, IL
  • The Florida State University, College of Motion Picture Arts – Tallahassee, FL
  • UCLA, School of Theater, Film and Television – Los Angeles
  • UC San Diego, Division of Arts and Humanities – San Diego, Calif.
  • University of Central Florida, College of Arts & Humanities - Orlando, FL
  • University of Southern California, School of Cinematic Arts – Los Angeles

“These initial campuses were selected and invited to participate in the SDMA program based on their diverse strengths and leading educational programs in digital media, as well as their previous programmatic relationships with Sony,” added Zimmer.

Participating schools developed proposals for digital media projects to undertake in the coming year. Sony is supporting successful proposals with a range of technologies, including 3d Handycam® camcorders, VAIO® computers, Alpha DSLR cameras and Sony Tablets. As the program develops and evolves, Sony will explore the possibilities for collaborating with more schools.

About Sony Electronics:
Headquartered in San Diego, Sony Electronics is a leading provider of audio/video electronics and information technology products for the consumer and professional markets. Operations include research and development, design, engineering, sales, marketing, distribution and customer service.

Sony is noted for a wide range of consumer audio-visual products, such as the BRAVIA® LCD and 3d high-definition televisions, Cyber-shot® digital camera, Handycam® camcorder and Walkman® personal stereo. Sony is also an innovator in the IT arena with its VAIO® personal computers; and in high-definition professional broadcast equipment, highlighted by the XDCAM® HD and CineAlta™ lines of cameras and camcorders, and the SXRD™ 4K digital projector. The latest news and information is available at www.sony.com/news.

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Media Contact:

Britt Faulstick

britt.faulstick@drexel.edu

215.895.2617