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Shopping in the Holiday Season Drexel Professor Available to Address Black Friday and Beyond

November 20, 2007

Shopping in the Holiday Season: Drexel Professor Available to Address Black Friday and Beyond
A Drexel University marketing professor, Stanley A. Kligman, is available to address the factors that will define shopping this holiday season, which kicks off on Black Friday.

Kligman can comment on the buying behaviors of shoppers and why some target early season sales while others wait to purchase gifts until the 11th hour.

Kligman can discuss: • Whether Black Friday will be more, less or as profitable compared with last year • Which Greater Philadelphia retailers stand to draw the most shoppers • Why online shopping is expected to continue to grow this season compared with last • What the hot gifts for children and adults are, from Wii and Webkinz to iPod and Zune

***Editor’s note: Kligman can be reached via cell phone at (215) 260-2634***

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News media contact: Brian Rossiter, Drexel News Bureau 215-895-2705, 267-228-5599 (cell) or brian.rossiter@drexel.edu

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