Marcolongo’s New Book Offers Road-Map to Academic Entrepreneurship
October 11, 2017
Drexel Materials Professor and Department Head Michele Marcolongo has published a new book, Academic Entrepreneurship: How to Bring Your Scientific Discovery to a Successful Commercial Product, an essential guide for translating research discoveries to commercial products.
While commercialization is increasing popular among academic faculty and researchers, the pathway to successful academic entrepreneurship is not well understood. This first of its kind guide offers easy-to-follow steps towards determining whether a discovery / idea / technology is viable from a business perspective, as well as how to execute the necessary steps to create and launch a start-up company. Marcolongo presents this information in a clear, accessible style and includes interviews with other academic entrepreneurs, providing real examples to illustrate the tips to follow and pitfalls to avoid.