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Craig Laird, MBA

Adjunct Associate Professor

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Office: 0032D MacAlister Hall
Phone: 215.895.6489
Email: cel52@drexel.edu


Education

  • BA, English, Harvard College
  • MA, English Language and Literature, Oxford University
  • MBA, Finance, Drexel University, 1985

Biography

I have been an Adjunct Assistant Professor, English, at Drexel University since 2005. Prior to this, I was Coordinator, Instructional Design, at Drexel Online, the subsidiary of Drexel University that develops and markets on-line academic programs for the University. Before Drexel, for 19 years I was a program manager for SPX Valley Forge, where I supervised a staff of technical writers, computer programmers, illustrators, and other support personnel, in designing and developing technical training programs in a variety of media. Prior to joining SPX Valley Forge, I was with Educational Communications, Inc. for 11 years; I started as a technical writer and eventually became vice president, finance & development.


Publications

  • “Adaptations Complémentaires,” Renault Véhicules Industriels, 2002. Print
  • “2002 Impreza PDI and Light Technical Overview,” Subaru of America, 2001. Video and Print.
  • “Vehicle Dynamics Control (VDC)” Subaru of America,” 2001. Video and Print.
  • “OBD-II and Enhanced Evaporative Emissions Systems,” 2000. Subaru of America. Video and Print. 
  • “Introduction to the 1999 4EAT Transmission” Subaru of America, 1999. Video and Print.
  • “Legacy 2000 PDI and Light Technical Overview,” Subaru of America, 1999. Video and Print.
  • “An Introduction to Keyless Entry and Theft Deterrent Systems,” Subaru of America, 1997. Video and Print.
  • “Manual Air Conditioning Controls” BMW of North America, Inc. 1998. Print.
  • “Sunroof Diagnosis and Repair,” Oldsmobile Div., General Motors Corporation. 1996. Video and Print.
  • “Back to Basics in Battery Testing and Charging,” Oldsmobile Div., General Motors Corporation, 1990. Video and Print.
  • “Basic Electricity,” Pontiac Div., General Motors Corporation. 1986. Print.
  • “Fixing Miss McGuire’s Eldorado,” Cadillac Motor Car Div., General Motors Corporation. 1985. Video.
  • “Data Entry System,” Airco Welding Products, 1984. Audio-visual and Print.
  • “Permit Review Process,” U.S. Fish & Wildlife Service,” 1984. Audio-visual and Print.
  • “Introduction to the U.S. Fish & Wildlife Service,” 1984. Audio-visual and Print.
  • “How to Determine Required Reserves,” Federal Reserve Bank of Philadelphia. 1983. Audio and Print.
  • “Chlorothene,” Inorganic Chemicals Dept., Dow Chemical U.S.A. 1983. Audio-visual.
  • “New Product Service Introduction,” Ford Motor Corp. (G.B.) Ltd. 1978. Print.
  • “Basic Selling Skills Program,” Abbott Laboratories. 1977. Audio and Print.
  • “Lasix,” Hoechst-Roussel Laboratories. 1977. Audio-visual.
  • “How to Measure Total Kjeldahl Nitrogen,” American Institute of Biological Sciences. 1977. Audio-visual.
  • “How to Measure Suspended Solids,” American Institute of Biological Sciences. 1977. Audio-visual.
  • “How to Measure Dissolved Oxygen,” American Institute of Biological Sciences. 1977. Audio-visual.
  • “How to Measure Biological Oxygen Demand,” American Institute of Biological Sciences. 1977. Audio-Visual.
  • CE-3 Training Manual. Owens-Illinois. 1976. Print.