Turn it Up! New Exhibit Celebrates History of Legendary Philly Concerts

Signed guitar from electric factory exhibit Drexel Philadelphia
Guitar signed by Bob Dylan among items on display.

An exhibition celebrating the impact of the iconic Philadelphia music venue Electric Factory and its concert promotion arm, Electric Factory Concerts, will be on display through December 30 in the Paul Peck Alumni Center Gallery and the Bossone Research Center on Drexel's campus.

The exhibition, entitled “Electrified: 50 Years of the Electric Factory,” includes original posters, photographs and memorabilia from the Electric Factory's storied history producing and promoting rock, blues and jazz concerts in Philadelphia, from its roots as a converted tire shop in the late 1960s through many years of producing shows at venues like the Spectrum and Tower Theater and finally its own history as a legendary concert space on North 7th Street. Iconic guitars played by Bruce Springsteen, Jack Bruce of Cream, and Mick Taylor of the Rolling Stones will be on display.

"For many Philadelphians, 'Electrified' will evoke treasured musical memories stretching back over decades," said Derek Gillman, executive director of University Collections and Exhibitions at Drexel.

Youngmoo Kim, PhD, professor of electrical and computer engineering and director of Drexel's Expressive and Creative Interactive Technologies (ExCITe) Center, served on the steering committee that brought the exhibit to campus. He says that engineers should have a particular interest in seeing what’s on display.

"The Electric Factory was more than a place — they produced so many huge shows, including Live Aid in 1985,” he said. “To fill a stadium or large space with rock and roll sound that is mixed correctly and can be heard is a major feat of engineering.”

The exhibition will feature scaled-down stacks of the powerful Clair Brothers speakers engineered specifically for rock concerts. The company, founded in 1966 in Lititz, Pennsylvania and now called Clair Global, has become the standard for the industry. Legendary performers like Mick Jagger will only perform with the speakers.

"There is tremendous power, electrical, acoustics and mechanical engineering involved in setting this sound equipment up and suspending the speakers, which can weight hundreds of pounds, over an audience,” Kim explains. “Any of Drexel’s engineering students or faculty can appreciate the work and problem solving that goes into getting that just right.

Kim said he hopes the glimpse into the engineering behind epic concerts will inspire future engineers.

"We want all engineers to enjoy it and be inspired by the local tie-in and engineering tie-in,” he said.

The exhibit will be open Wednesdays through Fridays, 1 p.m. to 7 p.m., and Saturdays from noon until 5 p.m.