Drexel Master of Science in Engineering Management Alumnus Launches Start-Up Business
Jason Streeter, recent Master of Science in Engineering Management alumnus, launched a start-up business in Spring 2013. The company, called “Sole-Protector,” offers a unique adhesive film that protects the soles of shoes, thus slowing down deterioration and yellowing. It protects against gum, grime and certain liquids that are common causes of damage to shoes.
Streeter’s passion for Nike’s Air Jordan line of sneakers and the desire to solve a common problem gave him inspiration for the product. The life of popular and expensive shoe brands like Nike’s legendary Air Jordan’s and Christian Louboutin’s wildly popular “Louie” boots can be prolonged with the use of the Sole-Protector product. He took a different approach to preserving the soles of these shoes by eliminating the overall need to clean with a product that has a shelf life of up to ten years.
Streeter started classes with Drexel University in a four -course certificate program supported by his company. He considered both the Master’s in Business Administration and the Master’s in Engineering Management when deciding on a secondary pursuit. The knowledge and skills obtained through his undergraduate engineering education and then graduate study in Drexel’s Engineering Management program helped him establish his business. Streeter states it has helped him to, “think outside of the box, be innovative and have the business fundamentals required to develop a structured business case that allowed the company to grow and the framework of the business to be scalable.”
There are three people involved in the business and all of their strengths combined complement the business quite well. Streeter and one of his partners have both completed graduate certificate programs through Drexel and because of this, Streeter states, “we are process-minded and in touch with today’s market and trends allowing us to be flexible enough to change our approach and technique quickly.”
The Sole-Protector product has received positive feedback and has been marketed strictly through social media outlets, such as Instagram. Streeter states, “The response to the product has been overwhelming and we have some great fans.” Streeter started with 200 followers in April and now has gained over 35,000 followers. The next step for the company’s marketing plan is growing internationally and to create a strong Google ad campaign this spring. Amongst all of the growth and success, he feels that the most challenging aspect of managing the production and sales of Sole-Protector is forecasting the product demand. His company is aware of what businesses like Nike, Adidas and Reebok are planning to release and will consider this and other factors to determine the interest for his product in the future.
To read more about Sole-Protector product please visit the official website: http://www.sole-protector.com/.