EGMT 604: Marketing for Engineers
Instructor: Dr. Morton Rabinowitz
Description: Focuses on the marketing of engineering services and engineered products to industrial and governmental customers. Explores the interdependece of engineering marketing, manufacturing, and finance through strategic business planning. Covers industrial and government procurement, sales techniques, costs, pricing, marketing research, proposal preparation, and client relationships.
Required Text: "Strategy From The Outside In," Copyright 2010. By George S. Day and Christine Moorman. McGraw-Hill. ISBN 978-0-07-174229-0.
Special Notes: Previously named EGMT 607: Marketing for Engineers. Course cannot be repeated for credit.