MA, Communication and Development Studies, Ohio University; PhD, Communication, University of New Mexico
Suruchi Sood, Ph.D. earned an MA in Communication and Development Studies from Ohio University and her Ph.D. in Intercultural Communication (with a Public Health minor) from the University of New Mexico. Currently, she is an Associate Professor, Department of Community Health and Prevention, School of Public Health at Drexel University. Between 2008 and 2011, she was an Assistant Professor, Department of Medical Science and Community Health, Arcadia University. Prior to this she was a Senior Program Evaluation Officer, Center for Communication Programs (CCP) and Assistant Professor, Department of Health, Behavior and Society, at the Johns Hopkins University Bloomberg School of Public Health.
Her career has spanned areas inside and outside academics over fifteen years, specifically around research processes associated with the design, implementation and evaluation of health communication programs. Dr. Sood’s specific area of expertise is in studying entertainment-education, i.e. the embedding of educational messaging within popular communication formats and channels. Dr. Sood has been a member of university research teams; established research programs that span across countries and organizations; collaborated with and been research lead on programs with international donors like USAID, DFiD, UNICEF, international and local NGOs, private sector research and advertising firms; worked in international projects in Nepal, India, Indonesia, Pakistan, Bangladesh, Tanzania and Ethiopia across several health topics like family planning, HIV/AIDs, maternal, neonatal and child health, nutrition, as well as, female empowerment, micro-enterprise and the environment; gained experience in researching large scale full-coverage public health programs within a variety of contexts – social media, mass media, interpersonal communication, community mobilization, social marketing and advocacy; worked on interventions geared towards both individual and social change, utilized mixed methods ranging from mulitvariate statistical methods to ethngraphic visual and narrative techniques; interacted with professionals from various fields such as public health, medicine, economics, and social work; secured external research funding from donor agencies; collaborated on several grants; taught, advised and mentored MPH and PhD students and conducted numerous international training workshops on research design and methods. Dr. Sood is fluent both English and Hindi and conversant in Bengali, Punjabi and Urdu. Her research has been published in leading health journals including Communication Theory, Journal of Mass Media and Health, Journal of Health Communication, Gazette, International Quarterly of Community Health Education, Journal of Electronic and Broadcasting Media, Studies in Family Planning and the Journal of Communication.
- Human rights and health
- Health Disparities
- Innovation Diffusion
- Community-based participatory research
- Application of statistics to behavioral, biological and medical sciences
- Adolescent health
- Child and maternal health
- International health
- Program evaluation
- Women's health
- Mixed methods
- Qualitative methods
Peer Reviewed Journal Articles
Storey, D. and Sood, S. Equity, Dialogue and Participation: What does the Fifth International Conference on Entertainment Education for Social Change Reveal about the present and future of EE? Accepted for publication in the Critical Arts. '
UlHaq, Z., Sood, S., Yansen, S., Javeed, S. Ali, N. (2010). Using TV Talk Show for Public Health Media Advocacy: A Case Study. Journal of the Pakistan Medical Association, 60 (6), 460 – 464.
Sood, S., Sengupta, M., Shefner-Rogers, C., and Palmer, A., (2009). Impact of the SIAGA Maternal and Neonatal Communication Campaign on Knowledge of Danger Signs and Birth Preparedness in West Java, Indonesia. Journal of Health and Mass Communication, 1 (1-2), 40-57
Rimon II, J. and Sood, S. (2012). Institutionalizing Communication in International Health: The USAID-Johns Hopkins University Partnership. In Obregon, R. and Waisbord, S. (Eds.), The Handbook of Global Health Communication. Hoboken, NJ: Wiley Blackwell.
Conference Presentations and Posters
Sood, S., Kohler, C., Kawamura, Y. Direct and Indirect Effects of BodyLove: A US based radio serial drama for prevention and control of chronic diseases among African American adults. (November 2011). Presentation at the 5th International Entertainment-Education Conference, New Delhi India.
Sood, S., Butt, A. A., Khan, F. A., Faby, R., Rook, K. and Safi, B. (October, 2011) Muslim religious scholars impact maternal and newborn health in Pakistan. Presentation at the American Public Health Association (APHA) Annual Conference in Washington DC.
Sood, S., Nambiar, D*. Maru, S. and Mohammad, S. (November, 2009). I AM…” - using free listing techniques to guide program design in an adolescent health intervention in Bangladesh. Presentation at the American Public Health Association (APHA) Annual Conference in Philadelphia, PA.
Sood, S., Nambiar, D.*, Mohammad, S., and Maru, S. (November, 2011). Drawing (out) Environments of Change: Lessons from the Kishori Abhijan Project in Bangladesh. Poster presentation at the American Public Health Association (APHA) Annual Conference in Washington DC.
Sood, S., Kumar, P. and Malhotra, A. (November, 2009). Improving breastfeeding practices using strategic communication: A case study from India. Poster presentation at the American Public Health Association (APHA) Annual Conference in Philadelphia, PA.
Sood, S., Dasgupta, P. Narendra, B. (2012, May). Summary Report on the End line Findings from the Kyunki…Facts for Life Project in India.
Sood, S. (2011, November). Harmonized Monitoring and Evaluation Plan for C4D interventions in the Integrated Districts Approach. Submitted to UNICEF, India.
Sood, S., and Shuaib, M. (2011, April). Kishori Abhijan Empowerment of Adolescents Project. Report on Endline Findings. Submitted to UNICEF, Bangladesh.
Center for Media Studies (CMS) (2010, August). With technical assistance from Dr. S. Sood, Arcadia University. Midterm report on the Facts for Life Communication Initiative. A report submitted to UNICEF, India
Sood, S., Dasgupta, P. Narendra, B. (2010, July). Summary Report on the Mid-term Findings from the Kyunki…Facts for Life Project in India.
Sood, S., Maru, S. and Edwards, M. (2010, June). Ulama as a Medium for Development Communication. In Ulama – Agents for Social Change: Muslim Scholars Speak for Mothers’ Rights. Islamabad, Pakistan. Johns Hopkins Bloomberg School for Public Health, Baltimore, MD.
Center for Media Studies (CMS) (2010, June). With technical assistance from Dr. S. Sood, Arcadia University. Baseline Report for the Meena Communication Initiative A report submitted to UNICEF, India
Sood, S., Nambiar, D.*, and Shuaib, M. (2007, April). Kishori Abhijan Empowerment of Adolescents Project. Report on Baseline Findings. Submitted to UNICEF, Bangladesh. Available at: http://www.unicef.org/bangladesh/KAP_Report-sep22.pdf