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Hyunmin Lee

Hyunmin Lee, PhD

Assistant Professor
Graduate Faculty Member, Communication, Culture &
Media
Department of Communication
Office: 3201 Arch Street, Suite 100, Room 164
hl586@drexel.edu
Phone: 215.571.3567

Education:

  • PhD, Journalism, University of Missouri-Columbia
  • MA, Public Relations, University of Florida, 2008

Bio:

Min Lee is an assistant professor at the communication department, where she teaches courses in public relations, communication theory and research methods. Prior to joining Drexel in 2016, Min was a tenure-track faculty in the department of communication at Saint Louis University.

Min's research focuses on social media strategies for relationship and reputation management in PR, as well as examining media messages of public health issues and its psychological and behavioral effects on the public. She has received several rewards from this stream of work, including top paper and poster awards from National Communication Association (NCA), Association for Education in Journalism and Mass Communication (AEJMC) and International Public Relations Research Conference (IPRRC).

She has published over a dozen peer reviewed articles in academic journals including New Media and Society, Cyberpsychology, Behavior, and Social Networking, Journal of Public Relations Research, Public Relations Review, Corporate Reputation Review, Journal of Health Communication, and Health Communication.

Selected Publications:

  • Lee, H., & Cameron, G. T. (In press). Utilizing audiovisual and gain message frames to attenuate psychological reactance towards strategic health messages. Health Communication.
  • Place, K., Smith, B., & Lee, H. (2016). Integrated influence? Exploring public relations power in integrated marketing communication. Public Relations Journal, 10 (1). *Featured article.
  • Lee, Y. A., Wanta, W., & Lee, H. (2015). Resource-based public relations efforts for university reputation from an agenda-building and agenda-setting perspective. Corporate Reputation Review, 18, 195-209.
  • Lee, H., & Len-Rios, M. (2014). Defining obesity: Second-level agenda setting attributes in black newspapers and general audience newspapers. Journal of Health Communication, 19, 1116-1129.
  • Lee, H., & Park, H.J. (2013). Testing the impact of message interactivity on relationship management and organizational reputation. Journal of Public Relations Research, 25, 188-206. *Indexed at the Institute for Public Relations.
  • Park, H. J., & Lee, H. (2013). Show us you are real: The effect of human versus organizational presence on online relationship building through social networking site. Cyberpsychology, Behavior, and Social Networking, 16, 265-271.
  • Lee, J. H., & Lee, H. (2012). Canonical correlation analysis of online video advertising viewing motivations and access characteristics. New Media & Society 14, 1358-1374.