What is a communications major?

The importance of being an effective communicator, in a diverse marketplace to a variety of audiences, is essential now more than ever. Students in the communication program at Drexel take relevant courses that teach them how to become successful public relations, marketing, social media management, and journalism professionals, among countless other career opportunities. Our curriculum features broad theoretical knowledge with hands-on experience allowing communication students to enter the industry with in-demand skills. The field of communication is constantly evolving, and Drexel students are equipped with the knowledge and experiences to succeed in an ever-changing world.

Learning outcomes

Public Relations (BA) Concentration

The Public Relations concentration prepares students for careers focused on effective communication management on behalf of an organization, person or brand. With a comprehensive curriculum blending theoretical and practical knowledge, the program provides a strong foundation to understand the PR industry and its key players. Students will learn practical skills in areas such as PR writing, PR planning, reputation management and social media communication, and build an acute understanding of the importance of ethical, transparent PR practices as a form of public communication. In conjunction with Drexel’s co-op program, this concentration prepares our students to enter the job market ready to excel as leading PR practitioners.

Learn more in the Course Catalog

Journalism (BA) Concentration

The Journalism concentration provides students with the skills and theoretical perspective needed to succeed as a journalism in today’s swiftly changing media environment. Students will learn how to write, edit, and produce professional content and hone their skills in digital storytelling in partnership with student-run organizations and the Drexel co-op program. Among the courses in the curriculum are Multiplatform Journalism; Investigative Journalism; Copy Editing for the Media; and Sourcing Challenges in Journalism.

Learn more in the Course Catalog

Communication and Media Studies (BA) Concentration – New for fall 2023!

The Communication and Media Studies concentration is a flexible option where students can design an academically rigorous, inclusive program of study around expanding media’s potential to positively transform the self and society. Our students are encouraged to explore widely and do the unconventional, becoming inclusive researchers, and intellectual leaders in all fields of Communication. Programs of study include a range of electives that encourage students to develop their expertise in analysis of media and its impact on society.

Learn more in the Course Catalog

THE DREXEL CO-OP

Drexel University’s nationally recognized cooperative education program (co-op) combines periods of full-time professional employment with periods of academic study for the communications degree. The Drexel Co-op program allows students to work for up to three, six-month periods at companies or media outlets where they can apply their coursework and gain hands-on experience in their prospective careers.

Students in all concentrations conduct co-ops with industry leaders in a wide variety of fields. In the past, Communication majors have completed co-ops with Comcast; the Philadelphia Flyers, Eagles and 76ers; Exelon Corporation; GlaxoSmithKline; The Philadelphia Inquirer; a number of TV stations, newspapers and magazines; and many other businesses and organizations.

Options for Communication majors:

• Five Year, three Co-op
• Four year, one Co-op
• Four Year, no Co-op

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Careers

Students with a Bachelor of Arts in Communication have many career options:

• Public Relations Specialist
• Corporate Communication Specialist
• Social Media Manager
• Digital Storyteller
• Media Analyst
• Journalist
• Political Campaign Coordinator
• Copywriter

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