Search Engine Optimization
Workshop for Writers with Seer Interactive
September 7, 2017
This Search Engine Optimization workshop focuses on creating search-engine friendly content to improve organic search visibility. Seer provides an overview of SEO best practices and provide information on how to research for and write audience-first, keyword-driven content.
Drexel Communications Day SEO Content Cheat Sheet [PDF]
Drexel Communications Day SEO Workshop Presentation [PDF]
Presentation Resource Links
- Answer the Public
Provides long tail keyword suggestions for any phrase categorized by questions or prepositions.
Provides keyword suggestions for any specific keywords based on MSV and alphabetized suggestions
- Google Keyword Planner
Provides insights on keyword ideas, competition, and search volume once you have identified which keywords you’d like to potentially go after.
- SERP Preview Tool
Enter your title tag, meta description, and URL to see how they'll appear in a Google search result.