Sitecore has Drexel's text styles built into its basic HTML tags. This ensures a unified look and feel across all University websites with minimal coding needed.

There are several guidelines you must keep in mind as you create textual content for a page:

• Familiarize yourself with the basics of HTML. Read below for an introduction.
• All body copy must be surrounded in <p></p> tags. Read about paragraph tags here.
• Use ordered (<ol></ol>) and unordered lists (<ul></ul>) when appropriate. Read about ordered and unordered lists here.
• Use heading tags (<h2></h2>, <h3></h3>, <h4></h4>) to break-up body text, to make pages easier to navigate, and to improve SEO (search engine optimization). Read about heading tags here.
• Never copy and paste text from Word (or any other word processor) into Sitecore without editing its format first. Read about HTML cleanup here.
• Never attempt to alter Drexel's CSS styles in any way, including using inline CSS styles. All Drexel websites are required to follow a brand style guide, which can be applied using per-configured CSS classes.

HTML Basics

All websites on the Internet are built with HTML code (HyperText Markup Language). When you visit a website, HTML code--along with other codes like CSS and Javascript--are downloaded to your computer and then deciphered and displayed by your Internet browser (Google Chrome, Internet Explorer, Safari, Firefox).

HTML is very logical, reading just like we do: left to right and top to bottom. Tags are the part of HTML that computers read. They create the structure of the content. Let's say you want a heading. You will put a heading tag at the exact point you want the heading to start and another heading tag where you want the heading to stop. Tags always open with a less-than sign (<) and close with a greater-than sign (>). For example:

<tag>Content</tag>

Notice the ending tag has a "/" added to it, signifying it is the end of that element. If you were to write a sentence it would look like this:

<p>Drexel is a University.</p>

The most common tag types you will be using in Sitecore are below.