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Dr. Preston McAfee, Director, Google Strategic Technologies: Digital Advertising: Benefits and Costs

Monday, April 28, 2014

5:00 PM-6:00 PM

Join Drexel University School of Economics for an engaging discussion with Dr. Preston McAfee, Director, Google Strategic Technologies: “Digital Advertising: Benefits and Costs”. This talk summarizes recent experimental results on the effectiveness of internet display advertising (graphic images on web pages). Three issues are considered: does the length of display time matter? Is it more effective to switch ads during a page view? What is the user cost of obnoxious or annoying ads? Register here.

Contact Information

Cassandra Brown
215.895.6294
clb87@drexel.edu

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Location

Gerri C. LeBow Hall Room 220 Grand Meeting Room 3220 Market Street

Audience

  • Alumni
  • Current Students
  • Faculty
  • Prospective Students
  • Public
  • Staff
  • Graduate Students

Special Features

  • Free Food