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Dr. Preston McAfee, Director, Google Strategic Technologies: Digital Advertising: Benefits and Costs

Monday, April 28, 2014

5:00 PM-6:00 PM

Join Drexel University School of Economics for an engaging discussion with Dr. Preston McAfee, Director, Google Strategic Technologies: “Digital Advertising: Benefits and Costs”. This talk summarizes recent experimental results on the effectiveness of internet display advertising (graphic images on web pages). Three issues are considered: does the length of display time matter? Is it more effective to switch ads during a page view? What is the user cost of obnoxious or annoying ads? Register here.

Contact Information

Cassandra Brown

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Gerri C. LeBow Hall
Room 220 Grand Meeting Room
3220 Market Street


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Special Features

  • Free Food