Minor in Marketing
24.0 quarter credits
Requirements
- No more than 2 courses or 8 credits (or 3 courses and 9 credits if classes were taken under the “old curriculum”) required by a student’s major may be counted towards this minor.
- A grade of “C” (2.0) or better must be earned for each course in this minor for it to be counted.
- No more than two transfer courses may be used to complete this minor. Transfer credits must be taken before matriculated at Drexel.
- Students in the process of completing a degree granting program out of the Goodwin College of Evening and Professional Studies, (BS or BSCOEPS), may enroll in 700 sections of the courses they choose that meet the minor requirements. All other students in the process of completing a degree granting program from other colleges/schools within Drexel University must enroll in the 500 sections of the courses they choose that meet the minor requirements.
- Students should check the pre-requisites of all classes when selecting electives. It is the responsibility of the student to know pre-requisites
- Business Administration (BSBA) and Business & Engineering (BSBAE) majors may not minor in Accounting, Business, Economics, Entrepreneurship, Finance, International Economics, Legal Studies, Management Information Systems, Marketing and/or Operations Management. BSBA and BSBAE majors interested in theses areas should consult with their Academic Advisor.
Plan of Study
All prospective students should meet with an advisor from the College as soon
as possible. Call 215-895-2110 to set up an appointment.
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| MKTG 301 | Introduction to Marketing Management | 4.0 | ||
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| MKTG 380 | Seminar in Marketing Strategy | 4.0 | ||
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| Students select four of the following courses: | ||||
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| MKTG 321 | Sales Management | 4.0 | ||
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| MKTG 322 | Advertising and Integrated Marketing Communications | 4.0 | ||
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| MKTG 324 | Marketing Channels and Distribution Systems | 4.0 | ||
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| MKTG 326 | Marketing Research | 4.0 | ||
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| MKTG 344 | Professional Personal Selling | 4.0 | ||
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| MKTG 347 | New Product Development and Marketing | 4.0 | ||
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| MKTG 348 | Services Marketing | 4.0 | ||
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| MKTG 351 | Marketing for Nonprofit Organizations | 4.0 | ||
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| MKTG 353 | Business-to-Business Marketing | 4.0 | ||
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| MKTG 355 | Interactive Marketing | 4.0 | ||
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| MKTG 356 | Consumer Behavior | 4.0 | ||
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| MKTG 357 | Global Marketing | 4.0 | ||
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| MKTG 358 | Transportation and Logistics | 4.0 | ||
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| MKTG 362 | Brand and Reputation Management | 4.0 | ||
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| MKTG 364 | Marketing for New Ventures | 4.0 | ||
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