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Judging Criteria

These are the questions to which judges respond when giving feedback and ranking a team’s business. All questions are weighted equally. 



Customer  Identification

1. Clearly identified a specific customer type/persona (easy to understand who is the customer)

2. Specific customer segment type(s) identified (e.g. niche, mass market, platform)



Problem / Solution Identification

3. Identified a real market need based on actual (not hypothetical) customer needs

4. Problem identified is currently a difficult one for the customer to solve with current solutions

5. The proposed solution matches well to the defined problem



Unique Value Proposition

6. Value proposition is stated clearly and effectively

7. Value proposition seems unique and reflects something not already on the market

8. Value proposition statement matches to the customer, problem and solution



Channel to Market

9. Clearly identified a preferred channel type (e.g. direct, indirect)

10. Have indicated a viable go-to-market channel strategy



Revenue Streams

11. Revenue model(s) identified (e.g. usage fee, licensing, asset sale)

12. Pricing strategy reflects value for which customers are willing to pay

13. Indication of customer feedback on revenue model and pricing levels




14. Team reflects a good mix of domain expertise and experience for this venture



Action Plans

15. Indicates specific action plans in order to move the venture forward



Quality of Presentation

16. Slides and verbal presentation are of high quality; Q&A is handled well