General Guidelines

General Guidelines: Logo, Identification, Photography and Graphics

• All print and Web communications should clearly be identified as originating from Drexel University through the use of the logo.
• All college, school, departmental or other logos should remain secondary to the University logo.
• The words "Drexel University" must appear on the cover of every printed piece.
• All print communications must include Drexel's Web address: www.drexel.edu.
• The dragon may be used as a design element, but does not replace the logo.
• All radio and TV station (WKDU, DUTV) identifications and other electronic media must clearly identify their association with Drexel.
• The University Relations and Printing and Mailing Services staff are available for consultation or assistance in the use of the logo.
• All photographs must be in .GIF or .JPG format. Use of appropriate and copyright-free/royalty free clip art is permissible. Use of photographs of Drexel students, faculty and staff must be accompanies by a release form, signed, witnessed, and dated for security and copyright issues.
• Images or graphics must be in .GIF or .JPG format.

Graphic Identity Program: General Templates

• Photography

  The University Relations office is a resource for photography to provide the highest quality for all Drexel publications, and departments are encouraged to review the University Relations collection of available photographs. Care must be taken to ensure copyright release on any photographs used, as well as the permission of all individuals who appear in photographs. A list of freelance photographers may be acquired through the Office of University Relations. Costs for photography are the responsibility of the requesting department.

  Photographic Permission Release Form

• The Drexel University and Drexel University College of Medicine Seals

  The Drexel University and the Drexel University College of Medicine seals may NOT be used without express permission for any documents or Web pages without prior approval from University Relations. The seals are reserved as a formal insignia for documents of institutional and legal importance; for example, diplomas, certificates, formal or official documents: commencement programs, flags, transcripts. The seals may NOT be modified for use. Written requests for the seal in electronic or hard copy format should be directed to the Office of University Relations.

  Request for use of the Drexel Seal

Questions regarding clarification or interpretation of situations or with regard to photography or graphics not covered by these guidelines should be referred to the Director of Publications.